As Facebook’s director of sports partnerships, team and athletes, Kevin Cote’s job had mostly consisted of working with properties on how they could best use their accounts. Now, with live sports paused, the focus has shifted to the male and female players who themselves are the faces of their respective leagues and teams. Even without live sports, athletes have been using apps like Facebook and Instagram – which is owned by the former – to entertain, inform, and support their […]

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