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Apple Expands Fitness Offerings, Unveils New Watch


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Author: Abigail Gentrup

Apple presented a long list of new products Tuesday, and a number of its latest offerings focus on health and fitness.

The technology giant is expanding Fitness+ — currently priced at $9.99 per month — to more closely compete in an at-home fitness sector estimated to reach $11.5 billion by 2027.

  • Fitness+ will add six new languages and be available in a total of 21 countries.
  • Later this fall, the company will release a Group Workout feature where members can work out with up to 32 people and share real-time fitness data with friends.
  • New classes include Pilates and workouts for winter sports like skiing and snowboarding.
  • Fitness+ will add guided meditation, joining the mindfulness meditation apps market, which is expected to reach $4.2 billion by 2027.

Apple also revealed the Apple Watch Series 7, which is better tailored for outdoor workouts. Apple says the watch, which starts at $399, is “the most durable ever.” 

Apple announced that the Watch OS 8 now has better support for outdoor cycling — pausing at lights and during breaks — and a fall support system, allowing people to easily contact emergency services. The watch can track blood oxygen and includes an electrical heart sensor.

Three months of Fitness+ are included for customers who purchase a Series 3 Watch or later.

Peloton, Lululemon, and Xponential Fitness shares dropped shortly after the announcement, but so did Apple’s.

The post Apple Expands Fitness Offerings, Unveils New Watch appeared first on Front Office Sports.


Go to Source
Author: Abigail Gentrup

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