Go to Source Author: Trent Murray Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded products and plan other activations in-store with the team. Astralis […] The post Astralis teams with Nordic retailer POWER first appeared on The Esports Observer.Go to Source Author: Trent Murray

Go to Source Author: Trent Murray Texas-based esports organization Envy Gaming has announced the addition of two directors and the filling of an empty seat on its board of directors. Former Tribune Broadcasting CRO Angela Betasso was recruited to the board by Envy owner and Chief Gaming Officer Mike Rufail. Gray Television executive Cary Glotzer also joins the board, his company […] The post Envy Gaming adds three new members to board of directors first appeared on The Esports Observer.Go to Source Author: Trent Murray

Go to Source Author: Victor Frascarelli The Brazilian communications conglomerate Globo has founded a new company to manage its esports initiatives. The Player1 Gaming Group is an investment by Globo Ventures to integrate its platform of the same name, the Player1, which is responsible for the main competitive Pro Evolution Soccer scene in Brazil, the lower divisions of the Brazilian League […] The post Globo changes strategy on esports, launches new company in Brazil first appeared on The Esports Observer.Go to Source Author: Victor Frascarelli

Go to Source Author: James Fudge Arizona Cardinals rookie Marco Wilson has joined esports and gaming company XSET. Financial terms were not disclosed. The 22-year-old former Florida Gators cornerback was drafted by the Cardinals in the fourth round of the 2021 NFL Draft. Wilson, who streams on Twitch and focuses mostly on Call of Duty Warzone, said in a release that […] The post Arizona Cardinals rookie Marco Wilson joins XSET first appeared on The Esports Observer.Go to Source Author: James Fudge

Go to Source Author: James Fudge NRG Esports announced earlier this week the first in a series of activations related to its naming rights deal with insurance company The General, its Rocket League team, and The General’s popular spokesperson, NBA Hall of Famer, and NRG investor Shaquille O’Neal. The first activation will give fans the opportunity to vote on four jersey […] The post Shaq on The General NRG naming rights deal, investing in esports first appeared on The Esports Observer.Go to Source Author: James Fudge

Go to Source Author: Trent Murray When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […] The post The General Looks to Meet Customers Where They Watch first appeared on The Esports Observer.Go to Source Author: Trent Murray

Go to Source Author: Trent Murray HBSE-owned esports organization Dignitas has signed a multiyear partnership deal with Zytara Labs to develop a series of NFT (non-fungible token) collections and digital player cards. The companies have also planned multiple multiple social media activations throughout the partnership. Zytara has been responsible for a number of high-profile NFT projects including a collection released by […] The post Dignitas names Zytara Labs as NFT partner first appeared on The Esports Observer.Go to Source Author: Trent Murray

Go to Source Author: Victor Frascarelli Riot Games’ plans for the Brazilian official Wild Rift circuit were disclosed by the company during an online press conference on Wednesday attended by The Esports Observer. The conference featured Carlos Antunes, Head of Esports at Riot Games Brazil, and Raphael Negrão, Marketing Manager of Nimo TV, a Huya-owned streaming platform that focuses mainly on […] The post Riot Games announce Wild Rift competitive circuit in Brazil first appeared on The Esports Observer.Go to Source Author: Victor Frascarelli

Go to Source Author: Tobias Seck Canadian Securities Exchange-listed GameSquare Esports – which owns Code Red Esports, Gaming Community Network, and minority ownership stakes in League of Legends team Rainbow7 and Crossfire team LGD.REC – announced that it has acquired 100% of the issued and outstanding shares of Frisco, Texas-based Complexity Gaming’s business entity NextGen Tech from its former owners the Jerry Jones Family, Goff Capital, and Jason Lake. The acquisition was […] The post GameSquare Esports acquires Complexity Gaming for roughly $27 million, raises $13.7 million  first appeared on The Esports Observer.Go to Source Author: Tobias Seck

Go to Source Author: James Fudge Esports Fashion Group announced that talent agency Ford Models will be a part of Esports Fashion Week, set to launch sometime in the third quarter of this year. For its part, Ford Models will produce original content in and around Esports Fashion Week, utilizing its roster of esports stars, professional players, and streamers.  Ford joins […] The post Ford Models to participate in Esports Fashion Week first appeared on The Esports Observer.Go to Source Author: James Fudge