Go to Source Author: Kurt Schlosser Tampa Bay quarterback Tom Brady winds up to toss a Microsoft Surface tablet on the sideline during a loss to the New Orleans Saints on Sunday night. (Twitter screengrab via ESPN)The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this week. Microsoft’s Surface Pro tablet was once again hit hard on the sidelines.NFL star Tom Brady showed his frustration during a 9-0 loss to the New Orleans Saints — Brady’s first shutout loss in more than 15 years. The quarterback was caught on the Bucs’ bench hurling a Surface over his shoulder, and the clip ended up all over Twitter.If anyone still hasn’t gotten Tom Brady a

Go to Source Author: Kurt Schlosser Seattle Kraken players are all smiles after a goal in the team’s home opener at Climate Pledge Arena earlier this season. (GeekWire Photo / Kevin Lisota)The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans using technology.The Kraken and Climate Pledge Arena are partnering with Orange Comet, a Los Angeles-based non-fungible token and blockchain experience company, the team announced Monday.The multi-year partnership officially kicks off Dec. 20 with the drop of a limited edition NFT collection comprised of seven designs “capturing the essence of the Kraken brand,” according to a news release. There will also be

Go to Source Author: Taylor Soper Seattle Seahawks wide receiver Tyler Lockett reviews a play on a Microsoft Surface tablet. (GeekWire Photo / Kevin Lisota) In hindsight, Microsoft’s decision to ink a six-figure sponsorship deal with the National Football League in 2013 was a shrewd marketing move. Tune into a NFL game today and you’ll likely spot coaches and players using a Surface tablet to review past plays. Millions of people watching football in the fall are exposed to Microsoft’s devices, which have become a permanent part of the 102-year-old league. But when the deal was signed, it was a big risk. And Xbox, more than Surface, was the focal point. Yet the partnership ended up changing football forever and perhaps saved Microsoft’s tablet brand

Go to Source Author: Kurt Schlosser Mouth guards instrumented with sensors to capture information about head impacts to players. (NFL Photo via UW)The University of Washington is joining three other research universities as part of a National Football League program designed to collect data and help inform the prevention of head injuries in the sport of football.UW players will have the opportunity to wear custom-fit mouthguards with sensors. Players at the universities of Alabama, North Carolina at Chapel Hill, and Wisconsin are also participating.The sensors collect kinematic data, including impact speed, direction, force, location and severity, according to the NFL’s announcement on Tuesday. The league uses the data to work toward injury reduction and decrease head impacts overall. Some of the information informs rules

Go to Source Author: Todd Bishop Brooks Sports alleges that Brooks Brothers’ user of the slogan “Back to Brooks” is the latest violation of its trademark rights. The new owners of Brooks Brothers have denied Brooks Sports’ claims. (Images via Internet Archive and U.S. District Court for the Western District of Washington.) Brooks Sports, the Seattle-based athletic footwear and apparel company, is escalating its legal battle against Brooks Brothers by challenging the menswear maker’s recent “Back to Brooks” social media and marketing campaign. In an updated complaint, filed Nov. 2 in federal court in Seattle, Brooks Sports claims that Brooks Brothers’ use of the standalone word “Brooks” in the campaign was unauthorized, confusing and deceptive. Brooks Sports, which also goes by the name Brooks Running,

Go to Source Author: Taylor Soper The Vicis ZERO2 is the flagship helmet from the high-tech gear maker. (Vicis Photo) Vicis will maintain a Seattle presence, two years after the helmet maker went through a major and sudden downfall in 2019. Vicis is now owned by Certor Sports, a company that operates multiple sporting goods brands formed last year by New York City-based Innovatus Capital Partners. Innovatus last year purchased the assets of Vicis out of receivership for less than $3 million and formed a new company. It helped bring back a small group of early Vicis engineers and marketers who work out of Seattle.Related: What happened to Vicis: Inside the collapse of the high-tech helmet maker, as board decides its fateCertor said Thursday that it

Go to Source Author: Kurt Schlosser “We did it Seattle!” The sellout crowd of 17,151 roared as Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement of getting the place built and landing an NHL team. Seattle definitely turned out to celebrate.Seattle #Kraken home opener. Climate Pledge Arena. Hockey is here. pic.twitter.com/Lw6L667ZzN — Taylor Soper (@Taylor_Soper) October 24, 2021 Decked out in Kraken team jerseys, fans swarmed Seattle’s Lower Queen Anne neighborhood and the site of the new $1 billion sports and entertainment venue. The roof may have looked the same to fans seeing the arena for the first time, but everything else has changed considerably in the past

Go to Source Author: Kurt Schlosser The SEA 2026 logo for Seattle’s bid to be a host city for international soccer’s 2026 World Cup. (SEA 2026 Image) Seattle is among the contenders to be one of the host cities in the United States for an all-North American FIFA World Cup in 2026, and on Thursday a brand platform and executive committee to lead the effort was announced. SEA 2026 launched under the banner of “Soccer, Innovation, Everyone,” promoting the region’s passion for soccer, its ability to act on big ideas and the fact that all are welcome to experience the city like a local. A seven-person executive committee to drive the effort is a mix of technology, sports, civic and entertainment notables. The SEA 2026 executive

Go to Source Author: Kurt Schlosser Click to enlarge. (App Store Images) Just before the puck drops on the inaugural season of Seattle Kraken hockey on Tuesday night, the team and its home base, Climate Pledge Arena, have dropped a new app to help fans with a variety of services and experiences. The combined Kraken + Climate Pledge Arena mobile app is the first in the National Hockey League to be developed in house rather than through the league. Instead of focusing heavily on content, the app aims to drive efficiency around such things as transportation, ticketing and transactions. The Kraken + Climate Pledge Arena app logo. And because the redeveloped arena will be home to much more than professional hockey, users can navigate information related to

Go to Source Author: Kurt Schlosser (Amazon Image) The NFL returns to Amazon Prime Video this week with the “Thursday Night Football” matchup between the Seattle Seahawks and Los Angeles Rams. As Amazon gets set to kick off its fifth season of streaming the action, the company shared details about what to expect. This will be the final season of the NFL’s existing “tri-cast” model of broadcasting “TNF.” Next season, Prime Video will be the exclusive home for 15 games on Thursdays, thanks to a deal that Amazon reached with the NFL earlier this year. Prime coverage this season includes 12 games and a Wild Card playoff game in January. Broadcast duo Andrea Kremer and Hannah Storm are calling the action for the fourth consecutive season