A new women’s sports organization is looking to capitalize on the growing popularity of women’s soccer by launching a pro league in Canada.

On Tuesday, Project 8 — co-founded by national soccer hero Diana Matheson and business partner Thomas Gilbert — revealed that a new Canadian women’s pro soccer league will begin play in 2025.

The future league already has a strong foundation and backing.

• Calgary Foothills and Vancouver Whitecaps — whose women’s team dissolved in 2012 — will be the league’s founding teams.
• CIBC and Air Canada are founding partners of the league.
• Canadian soccer legend Christine Sinclair is also involved in the project as an advisor and brand ambassador.

“We’re making this product for everyone who believes in this dream,” Project 8’s website reads. “This League is about creating opportunities for Canadians. Not just for players, but for fans, referees, coaches, and management. We’re here to grow the sport.”

Global Boom

Project 8 is looking to catch the rising wave of interest in women’s soccer around the world.

The United States’ NWSL set multiple attendance records this season, and its championship game notched record viewership in October. Commissioner Jessica Berman expects “five-to-10 official bids” for the league’s own expansion by 2024.

Across the pond, Wembley Stadium has sold out multiple England women’s national team matches — including the 2022 Euro Final and a friendly against the U.S.

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