The shutdown of sports had made both TV networks and advertisers desperate for big live events. That’s boosting the bottom line of The Walt Disney Co., which has completely sold out of advertising on ESPN and ABC for coverage of rounds 1-3 of the 2020 NFL Draft on April 23-24. More than 100 companies have purchased ad time during Disney’s three days of live coverage on ESPN and ABC. Sixty brands are new to NFL Draft coverage, according to Jim […]

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