When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over as the football team’s head coach, he brought with him a traditional focus with a unique twist: bringing the program back to prominence, but doing so largely by elevating the “brand” of Yellow Jacket football.  This concept of brand is tied to almost every major corporation, sports entity, or celebrity in the country – yet never before has it had as prominent of a place […]

The post Georgia Tech Leads Brand-First Push in College Football appeared first on Front Office Sports.