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How Regional Content and Celebrity Culture Took PUBG MOBILE to New Heights  


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Author: Shounak Sengupta

There has been an endless conversation about PUBG MOBILE’s success in India. Led by content creators and YouTubers, the game’s popularity has grown rapidly, but a large chunk of the credit also goes to its acceptance in mainstream media. Throughout its meteoric rise as one of the most played games in India, PUBG MOBILE has […]

The post How Regional Content and Celebrity Culture Took PUBG MOBILE to New Heights   appeared first on The Esports Observer|the world’s leading source for essential esports business news and insights.


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Author: Shounak Sengupta

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