The hydration beverage company Sword Performance has embraced its usage in oilfields and steelyards but aimed to use the 2020 NFL Draft as a launchpad to the sports industry. The Lexington, Kentucky-based company tabbed former University of Kentucky quarterback and Las Vegas Raiders’ third-round draft pick Lynn Bowden Jr. to a six-figure endorsement deal as its first brand ambassador on the gridiron. Sword Performance, which launched in 2013, has worked some with Olympic athletes but has mostly targeted the industrial […]

The post Hydration Brand Sword Performance Turns From Wildcatters to Wildcats appeared first on Front Office Sports.