With no word on when professional baseball will be starting in the United States, Minor League Baseball and its 160 teams are turning to social media to engage with their numerous communities. Even without the live-game action, MiLB has seen its social media following grow significantly in recent weeks. On Facebook and Instagram, video views are up nearly 8000% and 700%, respectively, with a more-than 150% increase in interactions across those platforms. What has driven the uptick in MiLB’s social […]

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