NBA TV, operated by Turner Sports, has adopted a three-pronged approach to entertaining basketball fans at home as it awaits the return of live games. The network’s content strategy during the coronavirus pandemic has relied heavily on original programming, classic games, and a new Twitter talk show. That show, called “#NBATogether,” aims to connect with digital consumers. It features TNT’s “Inside The NBA” host Ernie Johnson interviewing guests from around the league. Participants so far have included NBA Commissioner Adam […]

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