SDSports Disruptors

Seven Seven Six Expands Into WTGL as Women’s Team Golf Gains Commercial Momentum

Alexis Ohanian’s Seven Seven Six has become the second confirmed franchise owner in WTGL, the women’s version of TGL, marking another early sign of investor appetite for women’s team golf. The move extends Ohanian’s existing involvement in TGL and underscores how the format is being positioned as a scalable media and franchise property ahead of its 2026 launch.

March 28, 2026
Seven Seven Six Expands Into WTGL as Women’s Team Golf Gains Commercial Momentum

TMRW Sports has added another high-profile backer to its women’s golf expansion, naming Alexis Ohanian and his venture firm Seven Seven Six as the second confirmed franchise owner for WTGL.

The women’s edition of the technology-driven golf competition is scheduled to debut in late 2026, bringing LPGA Tour players into a team match-play format staged at the SoFi Center in Palm Beach Gardens, Florida. The announcement strengthens the commercial foundation of a property that is still in formation but already attracting serious capital.

Ohanian already has a stake in the men’s TGL ecosystem through LAGC, the team he co-owns with Serena Williams. That franchise won the 2026 TGL title, and its expansion into WTGL creates a cross-property ownership model that could become a template for investors seeking exposure across men’s and women’s team golf.

Reports place the WTGL franchise fee at $20 million, a figure that reflects the early-stage but rising value of the asset. By comparison, minority stakes in men’s TGL teams have reportedly traded in the $90 million to $100 million range, suggesting the women’s competition may be entering the market at a much lower entry point with significant upside if the format scales as planned.

The investment also fits a broader pattern for Seven Seven Six, which has built a portfolio around women’s sports and emerging formats. Its holdings have included a stake in Chelsea Women, an investment in Angel City FC, and backing in League One Volleyball, signaling a strategy centered on under-monetized women’s properties with strong media and brand potential.

TMRW Sports has framed WTGL as a modern media product as much as a competition, with the league designed to showcase athlete personalities, shot-making, and team dynamics in a compact, broadcast-friendly environment. For rights holders and investors, that positioning matters: it creates inventory for sponsors, content partners, and distribution platforms looking for differentiated live sports programming.

Commercial interest has been building quickly. A consortium led by Trybe Ventures, the fund headed by a prominent U.S. women’s soccer investor, committed to WTGL in January, joining a group of investors that includes executives from venture capital, private equity, and sports ownership. The first confirmed franchise was announced earlier, when a prominent U.S. businessman backed the Atlanta Drive GC entry.

With LPGA alignment, venture backing, and recognizable ownership names entering early, WTGL is shaping up as more than a niche golf offshoot. It is becoming a case study in how women’s sports properties are being packaged as investable media businesses rather than traditional league extensions.

Why It Matters

Alexis Ohanian’s Seven Seven Six has become the second confirmed franchise owner in WTGL, the women’s version of TGL, marking another early sign of investor appetite for women’s team golf. The move extends Ohanian’s existing involvement in TGL and underscores how the format is being positioned as a scalable media and franchise property ahead of its 2026 launch.

Originally reported bySportcal
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Seven Seven Six (Alexis Ohanian) becomes the 2nd confirmed WTGL franchise owner as women’s team match play heads to SoFi Center in late 2026. $20M fee signals serious upside for women’s golf media. #WTGL #TGL

#WTGL#TMRW#LPGA

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TMRW Sports has added another marquee backer to its women’s golf expansion: Alexis Ohanian and his venture firm Seven Seven Six are now the second confirmed franchise owner for WTGL. Scheduled to debut in late 2026, WTGL will bring LPGA Tour players into a team match-play format staged at the SoFi Center in Palm Beach Gardens, Florida. While the property is still taking shape, the early capital flow underscores how quickly this concept is gaining commercial traction. Why this matters commercially: 1) Cross-property ownership could become a template Ohanian already has a stake in the men’s TGL ecosystem via LAGC, which (per reports) won the 2026 TGL title. Adding WTGL creates a cross-property ownership model—one that may appeal to investors looking for exposure across both men’s and women’s team golf. 2) Entry economics point to upside Reports place the WTGL franchise fee at $20M. By comparison, minority stakes in men’s TGL teams have reportedly traded around $90M–$100M. If the women’s format scales as planned, the market may view WTGL as an earlier, lower-cost entry into a growing category. 3) Seven Seven Six is signaling a clear strategy Seven Seven Six’s broader portfolio—spanning women’s sports and emerging formats—includes stakes in Chelsea Women, investment in Angel City FC, and backing in League One Volleyball. This aligns with a strategy focused on under-monetized women’s properties with strong brand and media potential. 4) WTGL is positioned as a modern media product TMRW Sports is framing WTGL not just as a competition, but as a broadcast-friendly entertainment inventory. The league’s goal: showcase athlete personalities, shot-making, and team dynamics in a compact, viewer-friendly environment—exactly the kind of differentiated live sports content sponsors and distribution partners want. Momentum is already building A consortium led by Trybe Ventures (headed by a prominent U.S. women’s soccer investor) committed to WTGL in January, joining a broader group of venture capital, private equity, and sports ownership stakeholders. The first confirmed franchise was announced earlier with the Atlanta Drive GC entry. Bottom line: WTGL is starting to look less like a niche golf offshoot and more like a case study in how women’s sports are being packaged as investable media businesses. As late 2026 approaches, the market will be watching whether the format delivers not only on-court excitement, but also on the commercial promise of modern, team-based women’s golf. #WTGL #WomenInSports #SportsBusiness #Golf #TMRW #LPGA #SportsMedia #VentureCapital

#WTGL#TMRW#LPGA

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WTGL just leveled up 👀 Seven Seven Six (Alexis Ohanian) joins as 2nd confirmed franchise owner! LPGA team match-play coming late 2026 at the SoFi Center. Big media upside for women’s golf. ⛳️✨ #WTGL #LPGA #WomensGolf #SportsBusiness #AlexisOhanian #SevenSevenSix #TMRWSports #TeamGolf #SportsMedia

#WTGL#TMRW#LPGA

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Women’s golf is gaining serious commercial momentum. TMRW Sports announced Alexis Ohanian’s Seven Seven Six as the second confirmed franchise owner for WTGL, a women’s team match-play league set to debut in late 2026 at the SoFi Center in Palm Beach Gardens, Florida. With LPGA players, venture-backed growth, and a $20M reported franchise fee, WTGL is shaping up as a modern women’s sports media product—not just a new competition.

#WTGL#TMRW#LPGA

TikTok

In 2026, women’s golf is about to get a major upgrade. 🎯 TMRW Sports just revealed that Alexis Ohanian’s Seven Seven Six is the second confirmed franchise owner for WTGL. WTGL will feature LPGA Tour players in a team match-play format at the SoFi Center in Palm Beach Gardens, and it’s scheduled to debut in late 2026. Here’s why this is big: the reported franchise fee is around $20 million, which suggests an earlier, lower entry point compared to men’s TGL deals. Plus, Ohanian already has ties to the men’s TGL ecosystem—so this could become a cross-property ownership model. WTGL is being built as a media product too—compact, broadcast-friendly, and designed to spotlight personalities and shot-making. Do you think this format will take off? Comment “GOLF” ⛳️

#WTGL#TMRW#LPGA

YouTube Shorts

Seven Seven Six just joined WTGL. ⛳️ Alexis Ohanian and his venture firm are the second confirmed franchise owners for TMRW Sports’ women’s golf league. WTGL debuts in late 2026 at the SoFi Center in Palm Beach Gardens, featuring LPGA Tour players in a team match-play format. The reported franchise fee is around $20 million—potentially a much lower entry point than comparable men’s TGL stakes—so the upside could be significant if the format scales. And there’s a bigger story: Ohanian already has a stake in the men’s TGL ecosystem, creating a possible template for investors to back both men’s and women’s team golf. WTGL is also positioned as modern sports media: built for broadcast, sponsor inventory, and athlete personalities. What do you think—will team golf become the next big women’s sports product? Like and subscribe for more.

#WTGL#TMRW#LPGA

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