While the NFL Draft wasn’t originally planned to be a virtual event, the leagues’s trading card partner, Panini, already had plans for a digital pivot. Each January, Panini signs 200 collegiate football players to contracts as they declare for the NFL Draft. Without knowing where the players will end up in their NFL career, the company follows their pre-draft experience from NFL Combine to the NFL Draft.  This year, Panini decided to bring that process to life with the Road […]

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