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Peloton Unveils Highly Anticipated Rowing Machine

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Author: Owen Poindexter

Peloton launched its much-anticipated rowing machine as it seeks to reverse a long-term slide.

The Peloton Row, which starts at $3,195, is available for preorder with deliveries slated to begin in December. The price tag places the Row near the top of the rowing machine market.

“It is truly a premium experience, and it’s priced as a premium experience,” said Peloton co-founder and chief product officer Tom Cortese.

  • The rower requires a monthly $44 membership to Peloton’s exercise classes and programs. Users who already have a Peloton Bike, Tread, or Guide may use a single membership across the devices.
  • Peloton is touting the machine’s real-time feedback, quiet operation, and stowability (using an included wall mount).

Rowing Upstream

The company is hoping the Peloton Row can reverse its fortunes after a challenging year.

Earlier this month, it announced that co-founder and former CEO John Foley and co-founder Hisao Kushi would be resigning from their respective roles as executive chairman and chief legal officer.

Last month, Peloton said it would eliminate 784 jobs, close brick-and-mortar locations, and raise prices on its most expensive products. The company is outsourcing its delivery services and adjusting products so that users may assemble them without assistance.

Peloton reported $678.7 million in revenue for the fiscal quarter ending June 30, down 28% year-over-year. In August, Peloton said it would submit its annual 10-K filing after the SEC deadline due to complications related to its restructuring effort.

The post Peloton Unveils Highly Anticipated Rowing Machine appeared first on Front Office Sports.

Go to Source
Author: Owen Poindexter