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PGA Tour Adopts Four-Step Social Media Strategy To Combat Loss Of Events


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Author: Ed Moran

Still feeling the impact of the coronavirus pandemic, the PGA Tour has restructured its online presence to adjust to a world without professional golf. “We had 144 athletes playing across 7:00 AM to 7:00 PM on a first-round type of thing,” Laura Neal, the Tour’s senior vice president of communications and media, said. “It’s just a constant turn – and you go from that to zero.” The lost events have already put a strain on the Tour’s digital and social […]

The post PGA Tour Adopts Four-Step Social Media Strategy To Combat Loss Of Events appeared first on Front Office Sports.


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Author: Ed Moran

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