Sports Technology
Innovation in sports tech — from fan experience and analytics to wearables and the technology reshaping competition.
43 articles
STWS and Global Lawn Bowls Target APAC Growth Through Club and Tournament Tech
A new commercial partnership is positioning lawn bowls for a broader digital shift across APAC, with club management and live tournament tools at the center of the strategy. The deal reflects a growing sports business trend: niche and community-based sports are increasingly turning to technology to modernize operations, capture data, and improve engagement.
HIT IQ’s Brain Health Push Highlights the Growing Business of Concussion Tech
Instrumented mouthguards are moving from niche innovation to a central business opportunity in contact sports, and HIT IQ is positioning itself at the center of that shift. A keynote at Australia Sports Innovation Week will spotlight how data, technology, and partnerships are reshaping player safety from grassroots to elite competition.
Wilson Expands Tennis 360 With Alex de Minaur, Turning Athlete Endorsement Into a Full-Stack Brand Strategy
Wilson has added ATP No. 6 Alex de Minaur to its Tennis 360 roster, reinforcing a strategy built around integrated athlete partnerships rather than isolated endorsements. The move highlights how tennis brands are increasingly using elite players to drive product development, retail storytelling, and cross-category commercial growth.
Nebraska Prep Basketball’s New Ratings Model Signals a Bigger Shift Toward Analytics
Nebraska high school basketball has become the latest testing ground for data-driven rankings, as NebPreps launches a computerized ratings system for boys’ and girls’ teams. The move reflects a broader business shift in prep sports media, where analytics are increasingly being used to sharpen credibility, deepen engagement, and create more valuable digital products.
ASG’s Exclusive Nu·Studio Deal Pushes Portable Immersive Production Into the Market
Advanced Systems Group’s exclusive reseller agreement with Nu·Studio turns a startup concept into a commercially scaled product with immediate distribution, installation, and service support. The deal reflects rising demand for modular production infrastructure that can move with content teams instead of locking them into expensive permanent studios.
ASB GlassFloor and Disguise Turn Courts Into Always-On Digital Revenue Platforms
ASB GlassFloor and Disguise have formed a partnership that pushes sports surfaces beyond competition, transforming courts into programmable digital platforms for coaching, fan engagement, and sponsorship. The deal signals a broader shift in arena economics, where floors, lighting, video, and interactive content can be unified to generate year-round value from a single venue asset.
